Meet Audrey Anselmoz, a talented social media manager and SEO web writer who has carved a niche for herself in the digital marketing world. With a skill set that includes social media management, community management, ads, SEO, copywriting, and blogging, Audrey has managed to build a successful career while maintaining a healthy work-life balance. Here’s a glimpse into her professional journey, her strategies for finding and managing clients, and some valuable advice for aspiring freelancers.
Key Projects
Audrey has a diverse portfolio that showcases her expertise in social media management. Two of her notable projects include:
– Social Media Management for a Tech Company: Audrey has successfully handled the social media presence of a tech company, ensuring consistent engagement and growth across various platforms.
– Social Media Management for a University: She has also managed the social media accounts for a university, enhancing their online presence and community interaction.
You can explore her full portfolio on her website (https://audreyanselmoz.com/fr/portfolio/).
Finding Customers
One of the most challenging aspects of freelancing is finding clients. Audrey has developed an effective strategy for attracting new customers:
Online Platforms and Job Boards: Audrey’s primary sources for clients are her website and LinkedIn. Potential clients often find her through her well-optimized website or reach out to her directly on LinkedIn, where she maintains a professional presence.
Offline Networking: Audrey does not rely on offline networking strategies. Her online presence is strong enough to attract and retain clients.
Managing Customers
Effective client management is crucial for maintaining a successful freelance business. Audrey uses a combination of tools and resources to stay organized and in touch with her clients:
– Calendar: A free calendar tool helps her manage meetings and deadlines efficiently.
– Communication Tools: She uses WhatsApp, email, and Zoom to maintain regular contact with her clients, ensuring clear and consistent communication.
Overcoming Challenges
Like any freelancer, Audrey has faced her share of challenges. Here are a couple of problems she has encountered and her strategies for overcoming them:
– Work-Life Balance: Maintaining a balance between work and personal life is a common challenge for freelancers. Audrey admits that it can be difficult but emphasizes the importance of blocking time specifically for work and dedicating the rest of her time to activities she enjoys.
– Client Retention: Audrey advises freelancers to continuously seek new clients and explore passive income opportunities. She learned the hard way that relying on a few clients can be risky, especially when external factors like inflation or AI advancements affect their business.
Marketing Herself
Building a personal brand and promoting services effectively are essential for attracting clients. Audrey primarily uses her website for this purpose, showcasing her skills, projects, and expertise to potential clients.
Advice for Freelancers
Audrey shares some valuable tips for those looking to succeed in the freelancing world:
– Diversify Your Income: Even if you’re making a good amount of money, always seek new clients or passive income opportunities. This helps safeguard against potential client losses due to unforeseen circumstances.
– Take Time for Yourself: Make it a point to take time for yourself every day. Avoid working on weekends and take holidays. Resting is crucial for maintaining the freelance lifestyle, especially if you are a digital nomad.
Conclusion
Audrey’s journey as a social media manager and SEO web writer is an inspiring example of how freelancers can build a successful career while maintaining a healthy work-life balance. By leveraging online platforms for client acquisition, using effective tools for client management, and continuously marketing her services, Audrey has created a thriving freelance business. Her advice to diversify income and prioritize self-care is invaluable for anyone looking to follow in her footsteps.
