The freelance portfolio is the key to drawing attention and getting your project dream, these will be the way to show your professionalism and talent
We would like to start this text by cutting your imposter syndrome. Yes, you are good and you can show your talent to the recruiters and project managers. But would you like to know how to capture their attention? Today, we will list some tips for boosting your career and drawing people’s attention.
When we are expecting to start a new freelance project, the first thing that the customer will ask is about your previous experience or even something that can show your job. “We want to see your abilities and what you are able of”, that’s what they usually say.
The freelance portfolio is the key to introducing you and your skills, and we can consider it as a tool or an important document, that will help you introduce yourself to the world. The portfolio will build an aspect more professional and transparent about your skills.
You are also a brand, and as new or traditional brands in the market, it is necessary to feed and build your branding. Along with this, the portfolio is the way to introduce your name and the main products (like skills). When a customer is looking for a person for a project, the portfolio will be the key to opening the door and showing all your talent and what you have to offer.
Besides a brand, the freelance portfolio will tell your history from the beginning, even if you are new in the field or it is starting your way as a freelancer. Remember your family and relatives used to have a photography album from you were born until the days when print pictures were popular. Well, interpret the freelance portfolio as an album.
Why build a freelance portfolio?
Until here, we already defined a portfolio as an important document, a historical book, a photograph album, or your brand, and a secret door. But the main point is, the portfolio will bring more emphasis to your career and exhibit what are focused to achieve while you build your professional trajectory.
The customer will navigate each published project, getting to know your brand and storytelling through this portfolio. Moreover, it demonstrates credibility and you are defining your career path and what you expect and building for your future.
In a world where the competition is too high, you should use all available tools to show yourself and sell your brand. You know, the companies will analyze your freelance portfolio and there is the main channel to introduce yourself and which benefits they will have if they hire you. And if in a bid there are a lot of freelancers trying for the same position, you will have an advantage.
The wisdom to show you as differential goes beyond the price and any other bid. If you are talented and you can prove it, easily you get that dream project. But how to mount a freelance portfolio to show your experiences, collections, and projects those you are proud of? We listed 6 tips and you can check them below:
6 tips for creating a creative freelancer portfolio
1 – Include testimonials
Feedback is extremely necessary to your portfolio because it is through its comment that your projects will show credibility, trustworthiness, and value. If one customer is looking for another opinion and also how to work with you, these testimonials will be the spotlight for your skills.
2 – Tell the story about each project you provided
Storytelling is extremely important. Sometimes we just see some pictures, but what about creating content for that project? You can write as you were telling someone and explaining details. It is not necessary a big text, but at least a small one about that product, the process. Imagine a book where the author writes deeply about the scenario to the reader imagine and understand the context. Here is the same situation.
3 – Choose the best projects, accurate
You do not need to add ALL your projects, but at least the most important ones. Accurate and choose that one to show your flagship and talent. Choose the relevant one and add it as a highlight of your brand.
4 – Use your creativity to show yourself
Take screenshots of your projects, pictures, and case studies explaining how the job was created, the challenges, and the benefits for their business; if the project is too long included small parts, videos, and tests; results of your important and proudly projects; and course, use a design to show your character and personality.
5 – Pinpoints the steps and progress
When you post your projects or any other material, even if it is personal, you can detail the progress, how long it took, how it started, how you organized the steps, and your opinion about the experience, which means your testimonial.
6 – Choose your audience
For whom you would like to work and for which kind of projects? It is extremely important to show your job expectations and what you will consider choosing a project. Sometimes you want to focus on a direct niche and improve your skills only on that. So it is important to visibility your audience and explains who you are looking for.
Some extra points for Developers
No, we did not forget of creating some extra tips for Developers, since you need pointless your projects, codes, programs, and all details about your job to increase professionalism. Check below: